Welcome to The Purpose Academy Podcast Episode 8.
Hey, hey, hey, everybody and welcome to The Purpose Academy Podcast Episode 8. This is Michael Tatonetti, your host. I'm excited about tonight's topic because it's something that I've been talking about quite a bit lately across social media. First I want to acknowledge – I took last week off so there was no new podcast this past week and it actually ties into tonight's topic, so I'm going to talk a bit about why I took a week off, but specifically, tonight's episode is entitled “The Entrepreneur’s Guide To Rest.” – Rest, yes you heard that right. We're going to talk about rest tonight and the reason for that is this, we live in a culture where entrepreneurship, especially digital entrepreneurship, is pushed so much as like a 24/7 grind – hustle, hustle, hustle type of mentality like, team no sleep, pushing all the time to work on your business, acquire clients, and work on just everything that is expected of you and we don't really talk a lot about rest. I think it's crazy. I think it's ironic and I think it actually completely defeats the purpose of being an entrepreneur. To me, I could be wrong, but to me the main reason that I was drawn to becoming an entrepreneur, to working for myself, was that I wanted to pick and choose the projects that I would work on. I wanted to pick and choose the organizations that I would work with. If I'm going to do contract work with a church, or a school, or a company, do I want to work with them and I really wanted to set my own schedule. I wanted to set my own boundaries for what work would look like. Unfortunately what's pushed a lot in the culture of the online entrepreneur is this 24/7 grind – you eat while they sleep and all this crazy stuff, and it's just to me it's so unrealistic and it causes burn out and especially for new entrepreneurs, it gives them this unrealistic standard of needing to work all the time and not feeling good enough, not feeling sufficient, not feeling like what they're doing is valid and just enough period. We get so caught up in this comparison trap of how much other people are making in their launches? How many followers do they have? How often they're going live? How many times they're uploading a new blog, a vlog, a podcast? We can get so wrapped up in everybody else's world and it's like we don't actually realize that, hey the reason that you are an entrepreneur is to create a life that you love is to create a life that is honoring God that gives you space and margin for your family, for your spouse, for your kids, for your activities, for ministry, for different things. It's not about slaving away 24/7.
So I made an intentional choice last week to not record the podcast and the main reason was I always record the podcast on Wednesdays and of course they come out the following Wednesday, so what you guys are hearing tonight on September 27, I actually recorded live on September 20th and those who are watching me live on video on Facebook and on Instagram like tonight is September 20th right. So I always recorded in advance, but last week the episode which I would have recorded September 13th and would have come out September 20th, I didn't record. I had some evening appointments which I normally don't do unless it's my VIP clients. But I had an evening appointment, I just had a lot on my plate that day and I didn't have the time to space the margin to sit down and record it not only a 10 minute episode but the work that goes in after it –to make sure the podcast sounds right, to get it transcribed, to upload it to YouTube and my blog, and for iTunes and everything that goes into it. I knew I just didn't have the one hour of work or so that I needed and I said that's going to go this week. Quite a few other things went off the table too. I had other projects – other things that I wanted to get done that I wanted to work on and I was feeling a tension. I was feeling like I was out of balance, I was off kilter and I'm like, “I can't…” I needed to take some things off my plate and it's for self-care purposes. I cannot just keep going and going and going and so I made an intentional decision to kind of pull back and that's the beauty of it. That's the beauty of running digital products y’all, is that I can still sell my courses, my membership. I could still sell my book all without having to actually do much besides post on social media and run my current marketing strategy. My website of course is set up, my funnels are set up, my email marketing is set up. All I really need to do is post on social media a couple times a day and that's it and so if I wanted to fall back I can. To me that's the whole point of being able to be a digital entrepreneur and also to be able to choose again which corporate clients you take on. If you do corporate work is, do I have the time-space margin to do this and when I say margin I don't just mean time and space. I mean the mental, physical, emotional and spiritual bandwidth to be able to properly show up and be your best, do your meaningful work. So for me, I fell back and I share that story with the Content Crew which is my free Facebook group as y'all should know by now as you've been listening to the podcast for almost two months at this point. In the Content Crew I've been sharing a lot about that. I've gone live about it and my tribe really resonated with that message with like, “Yes, we need rest. We can't work all the time.” To me that's why you have sales funnels. That's why you publish books. That's why you have courses, masterclasses and things like that that you can sell out, right? So it's not always about doing service work and having to be in front of somebody and show up and perform. It's also about having that passive income that you can just market. You can literally be laying in bed to rest and post on Instagram and make some sales or you can choose to go live for you know 15 or 20 minutes and make some sales.
What I want to do tonight, I want to encourage you guys. Normally I give very practical advice like here’s what this is in the sales funnel and here's how you can use it, but I wanted to give you guys more of a life point on tonight's podcast which is, take an evaluation of where you're at in your business and your time and what needs to change. One thing that I encourage to my tribe this past week was to stop doing at least one thing. Find something in your schedule that you're like, “You know what, I don't actually need to show up for this” and “it's not really adding to my bottom line” “it's not adding value to my tribe” or “maybe not the biggest impact like the biggest lever” right? You might be doing a ton of things that are great and that some people benefit from, but I'm sure you can kind of pick out what is the thing that's making the least impact and you know that if you rest a bit more and take that out and create some margin, it will help you show up even better for everything else.
I encourage you this week to sit back and go, “Okay what can swap out to create margin and space for myself in my business so that I can be the best that I can be as an entrepreneur, so that I can show up for my clients, so that I can show up for my family.” – if you have a spouse if you have kids whatever that case is, any type of volunteer work, ministry, whatever you do outside of your business so that you have the margin, the energy to show up for that.
That's what I want to encourage you guys in this evening. Again it's a little bit different. Next week on the podcast we're going to be kicking off our October theme which is opt in options, so the entire month of October I am talking you through opt-ins and what are they and why do you need them and how do you set up the tech and what are some great examples of value that you should give in an opt in. I encourage you guys to subscribe to the podcast on iTunes. If you have not rated it already, go on and hit that five star rating and rate and The Purpose Academy Podcast for me so that we can continue to rise in the ranks for ratings on iTunes. Otherwise, I want you guys to make sure that you join The Purpose Academy Podcast on a more of a daily basis by joining the Content Crew which is my free Facebook group. If you go to michaeltatonetti.com, it is literally the link at the very top that black bar you can click or just go to Facebook.com and search for “the content crew.” It will pull up as The Content Crew with Michael Tatonetti. I'm in there every single day answering questions giving value. It's a great place to come and interact, and as well as we’re at over 600 members now in two months, so it's a great community, a great tribe of people, so come on and join us in the Content Crew on Facebook if you're not in there already. Otherwise I will talk to you guys next week. Have a great week. Bye.